Friday, June 20, 2014

WHO-R-YOU? WHAT-DO-YOU-DO? WHY NOT RETAIL HAPPY?

WHO-R-YOU? WHAT-DO-YOU-DO? WHY NOT RETAIL HAPPY?

WE-R-BRITSMA  -  WE-KNOW-RETAIL  -  WE-R-RETAIL®
Creating 'Retail Success by Design'® worldwide since 1980

Retail Success does NOT happen because of just a beautiful store OR because you (the retailer) copied a store design that was doing well elsewhere!

'Retail Success by Design'® is the end result of the combination of:
- Knowledge and ability to identify & relate to the unique operation of a retail store, its retail brands, its unique services, YOU, the retailer's unique targeted consumer market, the experience & knowledge of the Designer of that particular retail field, On-Target Facility Design, Character, Style, Creating an Attraction & eye catching from a Distance, Making Heads Turn, Making Consumer Stop or wonder what did they missed that instance their Eye caught something interesting but they did not stop to check, Traffic Flow Controls, Color, Lighting, Store Fixtures, Displays, Presentation, Packaging, Service, Relationships, among many others!

The above is only a part of our team of professional's Retail Planning/Design thinking & approach of over 30 years experience in over 40 States, Canada, Mexico, UK, Middle East, Far East, Hong Kong, Australia and 20 other countries!

We can analyze WHO you are, WHAT are your retail improvement potentials and WHY your retail operation is not there where is supposed to be in order to be identified as truly successful!

What is your story? What is your retail dream?

Contact us TOLL-FREE at: 855-274-8762 ext.801 (David Bergsonchild) 9:30am - 5:00pm EST or send your questions via email to: david@jewelrystoredesign.com
My team and I are passionate about executing 'Retail Success by Design'® and we would love to help you too the same way we have with over 750 other retailers and over 2500 stores to date!

'OUR DESIGN IDEAS DELIVER RESULTS'®

#Jewelry #Fashion #Retail #Success #Store #Design #Lighting #Showcases#Fixtures #Displays #Branding #Merchandising #Presentation #On_Target #Character #Style #Color #Detail #Presentation #FengShui


Tuesday, April 15, 2014

The King, His Castle, His Royal Design Engineer and Britsma™ Design Group


The King, His castle and His Royal Design Engineer
The King and his entourage are getting ready to go on an expedition choosing the East gate of the castle to exit. Except, his Royal Design Engineer designed and built the castle's East draw bridge too short, obviously missing to execute the proper pre-design survey and study of the appropriate requirements and of the structure area of the castle!!!

The King, His castle and Britsma™ Design Group
Unlike the King's Royal Design Engineer and perhaps of nowadays many Designers alike (costing their Clients/King many more in extras on their project by completion time), if our Britsma™ Design Group team was to have been assigned to design this draw bridge for His excellency the King, we would have (as is the first step we always take) visited the location site of the draw bridge, expeditiously study and survey all related areas, the castle wall size, depth and width of the water trench around the castle, all other related structures and once all verified twice, only then we would have proceeded with the planning and design of the draw bridge, demolition and construction of all related structures have a pre-construction meeting with the demolition crew and the builders and supervise all the work off-site and the on-site installation making sure that all details in the execution of the work is done to perfection and to the last detail per our design. Then finally, we would have tested the operation of the draw bridge ensuring that there were no deficiencies or inefficiencies and only upon our sign-off approval, the King would have been notified that His draw bridge at the East side of His castle is in place and ready to be used whenever he pleased to do so!

Although this would have been followed to the letter by our team back then, nowadays too it is followed to the "same letter" by our Design team, as that's the only way we contact our work on every project we are assigned, no matter of its location, size and/or budget! This is the only way we contact our business; this is the only way we provide our services; this is the only way we contact ourselves in order to make sure our own King’s (Client’s) project is expedited on target, on time and on budget!

Britsma™, our Clients, their Investment
At Britsma™ Design Group, we believe that each one of our Clients and their project are as Unique as their targeted consumer market they serve and all our services and work, Design execution and details are executed accordingly!

As in the parallel case of the King’s bridge described above, where the initial construction of the castle may have not been the same all around, the same happens to many structures and buildings today. BUT, most importantly in addition to the actual structures, we believe that no demographic consumer market is alike to another and that EVERY CLIENT TOO IS AS UNIQUE AS THE CONSUMER MARKET THEY SERVE and that the design of their project deserves to be executed appropriately! That is what is dictated to all our professionals in order to be able to deliver to our Clients an on target successful end result of their Retail Investment Venture!

Britsma™, our Services
Prior to the start of the design of every project assignment, our design professionals spend extensive amount of time in research & studies of a Client's business operation, services and brand (Who he is), his new business location/market requirements, area tenants mix, merchandising, customer services, targeted consumer market & serving community, local competition, project's location & requirements, condition & orientation of land and/or existing building structure, relationship to all its neighborhood locations, Landlord and/or Owner requirements & restrictions, local and national building codes, application of the ADA act, LEED requirements, among many others depending of the type of his business.

In all, as the character of the design and the environment of every retail/commercial facility plays an important role on its overall success. We believe that the better understanding we have of all variables of a project, the better possibility we have executing our planning & design and achieving a maximum return on a Client's investments in his/her venture on target, on time and on budget.

We will be more than happy to answer any of your questions in relation to our services and the particular needs of your commercial, retail and hospitality project.

Britsma™, Contact Us
Call us on our dime using our Toll Free Phone Number at: 855-274-8762 ext.801 Send us your questions & inquiries to: design@britsmadesigngroup.com
Either way it will be a pleasure to be at your service.

OUR DESIGN IDEAS DELIVER RESULTS®

COPYRIGHT ©2014 BRITSMA

Wednesday, April 9, 2014

Festina becomes the Official Watch Partner of FC Schalke 04

Festina announces the agreement to become the official and exclusive watch partner of the German football team FC Schalke 04. From this season 2013/2014, the well known Festina brand, with over 100 years tradition in watch-making, will be the official watch partner of the Bundesliga “Blue Kings” team. The agreement has been signed for the next 2 years, and with option to extend it.
The partnership highlights the similarities between both companies reinforces; both are passionate and have a tradition in their field; just when you look at when the founding year, which for Festina was in 1902 and for the football team was in 1904, just 2 years of difference.
During the 2 year-agreement, Festina will have a srtong presence inside the Veltins-Arena, through different electronic support placed on the stadium.
The celebration of this new alliance has been captured with the creation of a Limited Edition Watch Schalke 04, that will be sold through the online S04 shop and through the Festina regular distribution channels.

Friday, February 7, 2014

PANTONE® FASHION COLOR REPORT FALL 2014 FASHION COLOR REPORT FALL 2014

Posted by Britsma Design Group

Fall 2014: Color that Transcends Time & Place

Top 10 Women's Colors

Whether it was a particular decade or a trip to a special place, designers are fascinated with the beauty of the past and the spirit of the present—recreating it with color, fabric and style this fall season. Design and color were inspired by everything from books, artisan crafts, photography and retro architecture, to exotic landscapes and the children of rock legends. The diverse color palette takes us on an adventure spanning 100 years—a season roused by various vantage points from past and present.
“This is a season of untypical colors—more reflective of the imagination and ingenuity, which makes for an artful collection of colors and combinations not bound by the usual hues for fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. "There is a feminine mystique that is reflected throughout the palette, inspired by the increasing need for women everywhere to create an individual imprint."
Sangria, an exotic red that evokes a sense of glamorous adventures and faraway destinations is enhanced by Aurora Red, a more sophisticated shade that adds verve and spark.
The grown-up reds are followed by two extremes of the purple family that intrigue the eye and inspire the imagination. Mauve Mist, a romantic and elegant purple shade, reminds us of the deco era and stimulates a sense of femininity and empowerment, while Radiant Orchid, a captivating and adaptable shade, enchants the complete spectrum. Pair either with Cypress, a majestic and powerful green; indicative of its name, this shade has a towering presence and serves as a stunning perennial.
With its slightly green undertone, Bright Cobalt offers a subtle twist on the traditional cobalt blue, which unifies this season’s blues. Likewise, Royal Blue, which is both evocative and dignified, provides more complexity and excitement than the average navy, while still remaining versatile. Pair Bright Cobalt with Sangria and Cypress, or Royal Blue with Mauve Mist and Aluminum, a futuristic stainless steel shade that serves as a complex neutral.
Similar to Sangria, Cognac’s name alone leads to glamorous illusions. This classy and cultured brown takes a typical autumnal color to a sumptuous realm, making the shade unexpectedly ideal for evening wear. Adding a ray of sunlight and warmth, optimistic Misted Yellow alludes to the promise of spring to come. Both Cognac and Misted Yellow will also be prevalent in prints—a surprisingly popular trend this fall season.
For more than 20 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. This report previews the most prominent hues for fall 2014.

Wednesday, December 11, 2013

Friday, November 8, 2013

SECURITY - SECURITY - THEFT PREVENTION - PROFITS

SECURITY - SECURITY - THEFT PREVENTION - PROFITS

The news story headline goes like so: "Smash-and-Grab Robbery at Connecticut Jeweler" and the Christmas rush has yet to begin!
via @smadesign #Jewelry #retail #boutiques #theftprevention #security #safety #retailprofits
http://www.jckonline.com/2013/11/07/smash-and-grab-robbery-connecticut-jeweler "

Our commentary:
I guess there was no security film on the store's glass windows!!

Retailers...it is very easy for you all to simply fall back on your theft prevention updates and feel that because nothing as such happens to your store (touch wood not to ever happen) to feel like your retail community is "immuned" to such unfortunate happenings! The bad news is that U-R-NOT!

At this time of the year and before Thanksgiving, our Clients call in their security professionals and contact an update security review of their store as well as beef-up to twice a week their 15 minutes security and theft prevention meetings. YOU TOO IF NOT SO FAR, WE SUGGEST YOU JUST DO IT AS WELL.

We encourage you to contact your security consultant the earliest possible and review the security setup of your store and your merchandising areas or feel free to contact us in confidence with your questions at design@jewelrystoredesign.com and we will be happy to provide you with our pointers to a safer and more productive retail sales for this Season.

HAPPY SAFE SELLING

Jewelry Store Design Inc.
Div of Britsma Design Group
www.jewelrystoredesign.com